Our mission is to make high-quality, evidence-based coaching accessible to athletes everywhere.
Too many athletes are held back by generic programs
Primed was born from a simple frustration: quality coaching shouldn't depend on your postcode. Built as an online performance business, it removes geographical barriers so any athlete can access structured, scientific strength and conditioning, wherever they train or compete.
The goal is bigger than results. It's building resilient, capable athletes prepared for the demands of high-level sport, and helping them reach their prime and stay there.
Physically prepared, mentally engaged and resilient enough to perform consistently. Training with intent, holding high standards, and executing a plan built specifically and scientifically for you. It takes curiosity, a willingness to learn, adapt and refine, so your preparation is personalised, evidence-based and sustainable. That's how you reach your prime and stay there. #GetPrimed
Em is the founder and head coach of Primed Performance. Since completing her Bachelor's degree in Exercise and Sport Science, her mission has been clear: to help athletes reach their prime and stay there, physically, mentally and holistically.
As an exercise and sport scientist, Em thrives at the intersection of coaching and education. She doesn't just tell athletes what to do, she empowers them with knowledge, encouraging curiosity, ownership and long-term thinking. This evidence-based, individual-first approach is what defines Primed Performance.
Alongside coaching, Em has competed as a semi-professional athlete in the Sydney Netball Premier League, and challenged herself through obstacle course racing and ultra-endurance events. She's known for stepping into discomfort, embracing challenge and leading by example, experiences that shape her empathy, adaptability and standards as a coach.
At the core of everything Em does is a simple philosophy: prepare well, set the standard, and enjoy the journey. Because performance isn't just about outcomes, it's about how you show up along the way.
Bachelor's degree in Exercise and Sport Science. Every decision is guided by evidence, not trends.
Competed in the Sydney Netball Premier League, plus obstacle racing and ultra-endurance events.
Coaching that empowers athletes with the knowledge to understand the why and the how behind their training.
Our values define how we coach, how we train and how we show up. Every session, every athlete, every standard.
No two athletes are built the same, and neither are our programs. We coach the person, not just the sport.
You're not a template. You're the blueprint.Excellence isn't occasional, it's expected. No trends, no shortcuts. We set high standards and hold them daily.
The standard is set. The work keeps it there.Being primed isn't a moment, it's a state. We prepare with intent, train with purpose and recover with discipline.
Reach your prime. Stay there.Progress is built, not given. We value consistency, intent and attention to detail. Every session sharpens the edge.
You're never too big to do the small things.Performance demands evolve, so do we. We learn from data, feedback and experience, and refine when something isn't working.
Adaptation is performance.Great performance doesn't happen in isolation. We build trust, accountability and shared momentum across the whole team.
Stronger as a unit. Better as individuals.
Education and equality sit high on our priority list. Not every athlete is given equal access to high-quality coaching due to location, resources or funding, and we believe knowledge should never be a barrier to performance.
While the most comprehensive results come from working 1:1 within our coaching framework, we're deeply committed to giving back and supporting the wider athletic community. That means free educational resources, community initiatives and accessible learning for athletes, parents and coaches.
From our free education group and community workshops on women's health, youth athletes and parents, to affordable eBooks and alternative programming, our goal is simple: to raise the standard of understanding, preparation and performance, for everyone.
Tell me about you, your sport and your goals. I'll personally be in touch within 24 to 48 hours.
Start here