Built in the off-season. Proven in season.

The off-season is where next season is won

A 12-week off-season program that builds real strength and real speed, for club and rep athletes ready to push toward the next level.

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Out 1 October 2026 Founding price to 14 October $69 with your code, then $99
The off-season problem

Most athletes waste the off-season, then pay for it all year

The weeks between seasons are when strength, speed and robustness are actually built. Miss that window and you spend the whole season playing catch-up, underdone, and one bad landing from the sideline. BASE gives you a real plan for those 12 weeks.

What BASE builds

Two halves, one complete athlete

Athlete strength training in the gym
Weeks 1 to 6

Build the base

  • Well-rounded base physicality
  • Hypertrophy and strength
  • Robustness and durability
  • Targeted accessory work
Athlete sprint and speed training
Weeks 7 to 12

Build the speed

  • Maximal aerobic speed and speed technique
  • Acceleration and linear speed
  • Change of direction
  • Repeat sprint ability

What you get

12

Weeks, fully written

A complete 12-week plan, every session written end to end. No guesswork.

5

Sessions a week

3 gym, 1 engine, 1 speed. Structured to build without burning you out.

On TrainHeroic

Delivered through the gold-standard app, with video demos, cues and tracking.

RAMP

Full warm-ups

Every session opens with a RAMP warm up and closes with recovery and flexibility.

▲

Real progression

Testing at weeks 1 and 12, planned deloads, and a week 4 landing check that gates your plyos.

∞

Yours to keep

A one-off purchase. Run it this off-season, then again next year.

In your pocket

Delivered through TrainHeroic

The gold-standard training app. Every session, demo, cue and PB in one place, so all you have to do is turn up and execute.

TrainHeroic session tracking Session tracking
TrainHeroic exercise demos and working sets Video demos & sets
TrainHeroic progress and PB tracking Progress tracking

The 12-week journey

A real periodised build, from base to speed, with recovery planned in.

Weeks 1 to 4

Build the base

Establish strength, movement quality and work capacity. Testing in week 1 sets your baseline.

Weeks 5 to 8

Add the load

Progress strength and intensity as your base solidifies, with a deload to keep you fresh.

Weeks 9 to 12

Convert to speed

Turn strength into speed and power. Retest in week 12 to see exactly how far you've come.

Deloads at weeks 4, 8 and 12    Testing at weeks 1 and 12    Week 4 landing check gates your plyometric progression

Is it for you?

Built for athletes chasing the next level

BASE is for you if

  • You're a club or rep-level athlete with your eyes on higher levels
  • You want to bridge the gap toward semi-professional
  • You can already squat, hinge and press
  • You've got gym access and want a serious plan, not a workout
  • You're willing to earn the next level in the off-season

It's not for you if

  • You're brand new to the gym
  • You want a quick 4-week fix
  • You're after a generic bodybuilding split
  • You're happy staying exactly where you are
  • You won't commit to the full 12 weeks
The proof

Real athletes. Real gains.

"Emily's coaching has helped my game so much. I'm stronger on the court and faster in my lateral and vertical movements. She really knows her stuff."

Cohen · basketball, club to state at nationals

"The programming and videos work really well for me. I could do it at my own pace, and I've noticed a big difference in my basketball game. It's all positive."

Jazzy · basketball

"I have loved Em's coaching! I have developed so much this year already with strength, technique and confidence in my training, all thanks to Em!"

Piper · athletics

"Would highly recommend this program for any aspiring young athlete. Emily has a high level of expertise in optimising training for each athlete's chosen sport."

Aydan · cricket
Founding offer

Get in at the founding price

BASE is $99. Join the list and your founding code takes $30 off, making it $69 until 11:59pm AEST, 14 October.

Founding price to 14 Oct

Primed Base

$69

With your founding code  ·  standard price $99

Buy Primed Base now No code yet? Join the list for $30 off

Your program is released after a quick onboarding and health screen. Under 18s need a parent or guardian to check out. By purchasing you agree to the Primed Base Terms and Conditions and Privacy Policy.

FAQ

Questions about BASE

When can I start?

BASE is available from 1 October 2026. Buy it, complete your onboarding and health screen, and choose the Monday you want to start.

How do I get the $30 off?

Join the list and your founding code is emailed to you. Enter it at checkout to get BASE for $69. The code is valid until 11:59pm AEST on 14 October. From 15 October, BASE is $99.

What do I need to run it?

Gym access and the ability to already squat, hinge and press. BASE is not a beginner program, it assumes you've got the fundamentals and want a real off-season plan built on top of them.

How is it delivered?

Through TrainHeroic, the gold-standard training app. Every session is written end to end with video demonstrations, coaching cues, weight tracking and your testing data all in one place.

How much time per week?

Five sessions: three gym, one engine (conditioning) and one speed. It's structured to build you without burning you out across the off-season.

Is this coaching?

BASE is a structured program, not 1:1 coaching. It's the option for athletes who want a Primed Performance program but aren't ready to commit to full online coaching. If you want individual coaching, that's on the coaching page.

Do I keep it?

Yes. BASE is a one-off purchase. Run it this off-season, then run it back next year.

Win the off-season

Twelve weeks. A real plan. Start building your next season now.