Most athletes train hard. Very few train smart. Primed gives developing athletes the same evidence-based coaching elite athletes get, built around your sport, your schedule and your goals.
Taking new athletes now · Trusted by athletes across netball, basketball, AFL, rugby union, rugby league, football, track, martial arts, recreational athletes & many more sporting codes · Coaching worldwide
Hey, I'm Em, a university-qualified exercise and sport scientist specialising in strength & conditioning for individual and team athletes.
I grew up playing sport in regional NSW, where proper coaching just wasn't there. Moving to Sydney for Premier League netball showed me exactly what I'd been missing.
Primed exists so no athlete has to trade location for quality coaching. No generic programs, no shortcuts. Just evidence-based preparation that drives results when it matters.
Structured, evidence-based coaching tailored to your sport and goals, with Em in your corner from day one.
Complete the form so we can check we're the right fit for each other. Coach Em will personally be in touch within 24 to 48 hours.
We review your training load, competition schedule and goals, pinpoint the gaps and map out your road to success.
You complete a targeted assessment based on your sport and goals. These measures provide the objective data that informs your program design.
Your individualised program is delivered through TrainHeroic, with load management, video demos, coaching cues and progress tracking. Programs run a minimum of 12 weeks to ensure real progression.
This is not a program-only service. You engage directly with a university-qualified exercise and sport scientist, with weekly check-ins and video feedback.
Depending on your membership level, we connect monthly or fortnightly to review progress, refine programming and plan upcoming phases for long-term development.
State team selections. PBs hit in the gym. Records broken on the track and field, with seconds shaved off performances. The proof is in the outcomes.
Every decision is made by a qualified exercise and sport scientist, guided by evidence, data and the demands of your sport. Not trends or guesswork.
Training is planned around your competition calendar, position and progression needs, with ongoing assessment and refinement rather than static programs.
Submit footage for structured review and feedback. One of the most effective tools for performance improvement and long-term development.
Programs live in TrainHeroic, with video demonstrations, coaching cues, weight tracking and secure storage of your testing data and personal bests.
Weekly check-ins and video feedback with Em herself. Real coaching with accountability over a minimum 12 weeks, not a PDF and a goodbye.
"The programming and videos work really well for me. I could do it at my own pace, and I've noticed a big difference in my basketball game. It's all positive."
Jazzy"I have loved Em's coaching! I have developed so much this year already with strength, technique and confidence in my training, all thanks to Em!"
Piper"Emily's coaching has helped my game so much. I'm stronger on the court and faster in my lateral and vertical movements. She really knows her stuff."
Cohen"As an older woman with ongoing injuries, joining Em has been fantastic. She's very knowledgeable and always tailors alternative exercises to suit my needs."
Lisa"Would highly recommend this program for any aspiring young athlete. Emily has a high level of expertise in optimising training for each athlete's chosen sport."
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Coaching goes far beyond providing a program. Technique is monitored through structured video analysis, where you submit footage for review and feedback. Video is one of the most effective tools for performance improvement, self-awareness and long-term development.
No, you don't need to be competing at an elite level. But you do need an elite attitude. Working with a coach requires commitment, consistency and ownership. We work with athletes who are ready to show up, apply the process and make meaningful change.
This service focuses on long-term athlete development, performance outcomes and evidence-based decision-making. Training is planned around your sport, competition calendar and progression needs, with ongoing assessment rather than static programs.
A university-qualified professional trained in human movement, physiology, biomechanics, performance analysis and training prescription. At Primed Performance, every decision is guided by evidence, data and the specific demands of your sport, not trends or guesswork.
The set-up session is a strategy session, not a discovery call. Your enquiry form already provides foundational information, so we come prepared with direction. During the session we assess your current training load, clarify priorities and map out a clear plan.
Meaningful change takes time and consistency. Strength, resilience and performance development require structured progression. A 12-week commitment ensures you fully engage in the process, build momentum and experience real, sustainable improvement.
Tell me about you, your sport and your goals, and let's see if we're the right fit for each other.
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